220 Triathlon to become WoBurner 2018 title partner
220 has become the title partner of the WoBurner, and will be working alongside founding charity partner tri for life and organisers Human Race to create a fantastic event experience for 2018.
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Part of the Woburn Abbey Triathlon weekend, the WoBurner is a grueling middle distance triathlon set in one of the most spectacular locations in Bedfordshire. The event incorporates a lake swim set in front of Woburn Abbey, a picturesque cycle route through the surrounding park and countryside, and stunning views across the deer park on the run. Possibly one of the grandest transition areas is situated in front of the Abbey, and a buzzing event village offers a range of family fun and catering options, including a free WoBurger for all competitors!
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2018 will see the return of the on-the-go bike feed stations and exclusive WoBurner mementos, as well as an exciting new run course – more details to be revealed soon!
As part of the new partnership, 220 Triathlon will be preparing a number of specific training articles in the build up to the event to support participants, as well as advising on various aspects of the event development.
“A middle distance triathlon is one of the toughest challenges, and the WoBurner gives triathletes the chance to take on the immense test of body and mind in spectacular surroundings,” says Nick Rusling, CEO Human Race. “Having 220 Triathlon on board for 2018 as title partner is fantastic for the event, bringing their expertise and credibility as the leading triathlon publication will undoubtedly help us and tri for life to create a memorable race experience for all.”
Helen Webster, Editor of 220 Triathlon, says: “We know our readers like a challenge, so the Woburner is the perfect distance for us to support. With a beautiful, undulating course it’s the ideal event whether you’re looking to step up to conquer your first middle-distance race finish, or are chasing a PB.Over the next few months we’ll be helping the tri for life and Human Race teams build a world-class event and supporting athletes through training tips, plans and gear advice. I’m confident we can build an amazing race that sees 220 readers achieving their goals and having a memorable race weekend!”