An R.M.Williams pop-up is coming to Sydney and Melbourne!

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28th Aug 2019

As Vogue American Express Fashion’s Night Out prepares to return to Melbourne on August 29, and Sydney on September 5, R.M.Williams is gearing up to bring its celebrated travelling workshop to the shopping extravaganza for the very first time.

Coined The Hut, the travelling workshop is a pop-up from the renowned Australian brand launched in an effort to bring its iconic boots and must-have leather goods to the masses. Now, in celebration of VAEFNO’s 10th anniversary in Sydney, and fifth birthday in Melbourne, the R.M.Williams Hut is opening its doors to shoppers with a series of exclusive offers we can guarantee you won’t want to miss.

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Paying tribute to the expert team of craftspeople at the heart of R.M.Williams, the travelling workshop, which will be located at Little Bourke Street in Melbourne and Pitt Street Mall in Sydney, boasts the heritage brand’s famous signage, old-fashioned allure, and a collection of leather-workshop tools.

“We tossed around a lot of names but in the end, we decided on The Hut. It is inspired by the high-country cattleman’s huts, practical and highly functional,” says Terry Goodear, the head of heritage and heartland marketing at R.M.Williams. “It also references the story of the founding of the company in 1932 by Reginald Murray Williams in his shed at 5 Percy Street in Prospect, South Australia, and of our skilled craftspeople who carry on the tradition today.”

Traditionally made for men and women who worked the land some nine decades ago, R.M.Williams’s iconic boots, together with its collection of leather goods, promise to stand the test of time. So be sure to head into The Hut at VAEFNO to meet the team and shop the brand’s exclusive offers, while learning all there is to know about the heritage and history of R.M.Williams.

Loved by Australians from both the outback and the inner city, thanks to their ability to be styled with everything from your favourite pair of jeans to a summer swing dress, the brand’s range of boots are a wardrobe staple. Now, courtesy of The Hut at VAEFNO, there’s never been a better time to invest in a pair if you haven’t already!