The Kardashian-Jenners are trade marking their kids’ names
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24th May 2019
When it comes to making money from a “family business” the Kardashian-Jenner crew are certainly one of the most high-profile families succeeding in this area.
Matriarch Kris Jenner took her second-born daughter’s, Kim Kardashian West, five minutes of fame and turned it into a multi-million dollar empire in large part via their long-running reality TV show Keeping Up with the Kardashians, now in its sixteenth season.
This is one woman who knows how to build a business from their existing family “assets” and the rest of the Kardashian-Jenner girls — Kourtney, Kim, Khloé, Kylie and Kendall — have all taken their cues from their business-savvy mum, building successful businesses in their own right. Kim Kardashian West and Kylie Jenner with their rival beauty brands, Khloé Kardashian with her denim label, Good American, Kendall Jenner with her modelling career and Kourtney Kardashian with her executive producing on their reality show and also all the endorsement deals she has thanks to her famous last name.
Indeed in this family, no family member is not a potential revenue stream, including the next generation of Kardashian-Jenners. According to US Weekly, Kylie Jenner, Kim Kardashian West and Khloé Kardashian have reportedly filed to trade mark the names of their children for “multiple business purposes including a clothing line, toys and skincare products.”
Kylie Jenner, 21, has a one-year-old daughter, Stormi Webster, with rapper Travis Scott and her name is reportedly on the trade mark documents along with the theme name of the tot’s out-of-this-world first birthday party, Stormiworld, which references her dad’s, Travis Scott, Astroworld album and tour.
Three of 38-year-old Kim Kardashian West’s children with Kanye West — North West, 5, Saint West, 3, and Chicago West, 1, — are also on the trade mark application. As is True Thompson, 10 months, who is Khloé Kardashian’s daughter with Tristan Thompson.
No news if Kourtney Kardashian’s three children with ex, Scott Disick, are also included.
Per Us Weekly back in 2015, Kylie Jenner tried to trade mark her first name but was rejected when our very own Kylie Minogue took her to court over it and successfully had the trade mark application rejected. Will history repeat itself with this trade mark? Only time will tell if any other Stormis, Chicagos, Norths, Saints and Trues of the world decide to take on the might of the Kardashian-Jenner crew.
Updated May 24, 2019: Following the birth via surrogate of Kim Kardashian West and Kanye West’s fourth child, Psalm West, on May 9, E! News reports the couple have filed a trade mark application for their new family member. The trade mark application was reportedly filed on May 19, one day after Kardashian West announced her son’s name to the world via Instagram.