Grace Kelly’s granddaughter, Pauline Ducruet, launches a unisex fashion label

June 21, 2019 Off By HotelSalesCareers

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20th Jun 2019

Grace Kelly’s 25-year-old granddaughter, Pauline Ducruet, may come from one of the world’s oldest royal houses — the House of Grimaldi — but that doesn’t mean she’s not forward thinking and modern.

The 16th-in-line to the Monégasque throne and daughter of Princess Stéphanie of Monaco has just launched a fashion label that captures the genderless zeitgeist of 2019. The brand, called Alter, is unisex and from the label’s Instagram account looks like it is set to become denim and streetwear fans’ next obsession.

Ducruet held a show to launch the label in Paris overnight, sharing a number of images on Instagram of herself at the show.

 

Creating a fashion label is something the Monégasque royal has been working towards for years. Aside from growing up around the exceptional stylish women in her own family — her late grandmother, Grace Kelly is considered one of the most important style and beauty icons in history —the 25-year-old studied fashion design in New York at the Parsons School of Design as well as interning at Louis Vuitton.

She is also an avid fashion show-goer and, in fact, when she spoke to Vogue Australia late last year, had just returned from attending fashion month in Paris, Milan and New York. At the time, she was deep in design mode getting ready to launch Alter. “That’s basically my life right now,” Ducruet admitted to Vogue Australia in December, “working on sample making and production, all these things.”

All that hard work has finally come to fruition with the launch of Ducruet’s unisex fashion label. The royal-cum-designer shared not only the show news on Instagram but also a post about the label, saying that although it’s been a “bumpy ride”, creating a brand is a dream come true.

“Today is the day I’ve been working towards for quite a while now, it has been a bumpy ride. A lot of self doubt and being hard on myself but today there is no room for that, today is the day my dream comes true! I always wanted to create and today you will have a glance at what is in my little brain. It is an understatement to say that I am stressed and excited but it feels so right! @alterofficial_”.

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No news as yet on where Alter will be available to shop, but check back here, we’ll update this story as details come to light.