Timberland and Westfield London create sustainable partnership

Westfield London and Timberland have announced a three-year sustainable
partnership with the launch of an accessible and biodiverse Nature Reserve
at the West London shopping destination.

The nature reserve has been designed to feature a range of diverse
horticultural areas to help address key local environmental issues and
includes a wildflower meadow, insect hotels, beehive, fruit trees,
vegetable beds, and a pond area.

Located behind the Southern Terrace at Westfield London, the nature
reserve will showcase different methods for growing fruits and vegetables
to help visitors learn about sustainable food growing, as part of
Westfield’s ongoing commitment to the local area.

Visitors will be made up of students from local specialist schools such
as Jack Tizard School and Queensmill School, who support young people with
severe learning disabilities and autism. Students will be invited to
explore the space and offered the opportunity to learn about the importance
of nature, biodiversity, and horticulture in a safe and accessible
space.

The activity is in partnership with Timberland, who will also be running
workshops in collaboration with Urban Planters, who curated the Nature
Reserve. These will take place on-site throughout the year to encourage
visitors to learn and engage with the great outdoors.

Jacinta Roswell, general manager at Westfield London said in a
statement: “We’re excited to partner with a brand like Timberland who has a
strong commitment to protecting nature and ensuring a green future. At
Westfield London, we’re always looking to create new experiences and the
Nature Reserve is a great example of how we can work with brands to create
meaningful activations that align with our ethos and commitments to our
local community.”

Andrea Simmen, marketing manager at Timberland added: “We are proud to
sponsor The Westfield Nature Reserve. It perfectly aligns with our brand
ethos of bringing communities together and investing in nature for a
greener and brighter future. We couldn’t be happier with the partnership
which we believe is the start of something really special.

“The space itself is a great place for local schools to learn about why
being in nature is so important, not only for the future of our planet, but
also our mental and physical health. This space gives us a platform to
educate the local community on how they can make small changes on a
grassroots level which together contribute towards a greener London.”

Images: courtesy of Timberland/Westfield London

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