A reboot of How to Lose a Guy in 10 Days is in the works

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2nd Aug 2019

Return yourselves to 2003: there’s no Instagram, no Netflix, no Bumble.

Instead, we had Andie Anderson (masterfully played by Kate Hudson), advice columnist at Composure magazine. Bent on proving her writing chops, she takes a strike at courting—and then crushing—her relationship with advertising executive Benjamin Barry (equally masterfully played by Matthew McConaughey) in a whirlwind 10-day romance. Drama ensues and nearly two decades later, the hilarity of the film lives on.

And, as announced today, a modern revival of the hit 2000s film is in the works. Comedian and writer Guy Branum (The Mindy Project; No Strings Attached) is officially attached to the project and will develop a contemporary version of the original due to air on yet-to-launch streaming platform Quibi. So prepare to frost yourselves.

According to Vulture, the show will revolve around “a glib young online columnist and an oversexed advertising executive”—sound familiar?—“who both need to prove once and for all, they’re capable of being monogamous. They soon discover, however, keeping a relationship is harder than Andie Anderson made it look!”

As per a tweet from the comedian-writer, Branum also reflected on the announcement: “we were all certain you could not make a good romantic comedy anymore because print media is dead and RomCom ladies have to work at magazines, but against the tides of history, Quibi and Paramount have agreed to let me re-write How to Lose a Guy in 10 Days.”

In recent years, the romcom genre has waned but the viral successes of millennial movies like The Kissing Booth, To All the Boys I’ve Loved Before and Crazy Rich Asians has seen a triumphant return of everybody’s favourite film genre (even if they won’t admit it!).

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While no official release date has been announced, and no actors are officially attached to the project yet, news of the cult classic’s reboot is sure to garner audiences old and new interested in seeing how the lives of Anderson and Barry would unfold in today’s hyper-technological world.

We’re just hoping the wardrobes are as good as Anderson’s original—anyone else curious to see if that yellow dress is resurrected?

Watch this space.