Burberry donates 100,000 pieces of PPE, continues to pay staff through crisis

Burberry has announced that it has so far donated 100,000 pieces of
personal protection equipment (PPE) to those on the frontline of the
Covid-19 crisis and is continuing to pay its staff who can no longer work
because of it.

The British luxury brand announced in late-March that it had repurposed
its iconic trench coat production factory in Castleford, Yorkshire to
manufacture non-surgical gowns and masks for the NHS. It is also sourcing
surgical masks through its supply chain and providing them to the NHS and
nursing care charities. It has so far provided 100,000 pieces of PPE.

The label also said it will continue to maintain base pay for all
employees who are unable to fulfil their roles due to Covid-19. In the UK,
which accounts for more than a third of the its workforce, the money
will come out of the brand’s own pockets as opposed to government
support.

Additionally, its senior leaders will take a voluntary 20 percent pay
cut between April and June, with the extra money being donated to the
Burberry Foundation Covid-19 Community Fund.

Burberry CEO Marco Gobbetti said in a statement: “Since the outbreak of
Covid-19, our priority has been the safety and wellbeing of our employees,
our customers and our communities. While we continue to take mitigating
actions to contain our costs and protect our financial position, we are
also committed to safeguarding jobs and supporting the relief efforts
during this global health emergency.

“I would like to thank our teams for their continued determination and
resilience as we continue Thomas Burberry’s legacy of protecting others and
caring for the community.”

Photo credit: Burberry

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