Country Road’s womenswear designer on summer staples and what trends to invest in this season

October 4, 2019 Off By HotelSalesCareers

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4th Oct 2019

Country Road is as much a part of the Australian landscape as wattle and gum trees. From its iconic logo beach towels and tote bags to its always on-trend and climate-appropriate womenswear, childrenswear and menswear, and pared-back homewares range, it’s a rare wardrobe or household that doesn’t own at least one, if not many items, from Country Road.

The brand’s wide reach makes perfect sense—its brand DNA is Australian to the core. As Country Road’s head of design for womenswear and childrenswear Maria Rinaldi-Cant told Vogue, when designing for the label she’s inspired by “the Australian lifestyle [and] our customers’ life needs”.

As we step into a new season of weather and wardrobe, we asked Rinaldi-Cant to share the summer staples every Australian woman’s wardrobe should include and what trends we should be investing in this summer. 

“We have so much variety and versatility within our ranges in womenswear. Femininity is key, natural fabrics, embracing colour such as pinks, azure, natural sands, sun-kissed reds with optimistic orange all anchored with whites and clay. Silhouettes are effortless—flounce hem lines and beautiful full circle shape skirts.”

“Colour: be confident! Full maxi skirts worn with tees and textured linen suit jackets.” 

“Organic linen fabrics, from simple slip dress to playful godet panel sun dresses. Linen pop-over shirts, as well as relaxed linen pants paired with our linen tank[s].”

“Look out for the return of Country Road sunglasses. [Plus], platforms and espadrilles, the clean white sneaker, kitten heels, slides.” 

Country Road will be taking part in Online Shopping Night (VOSN) this October. Mark your diaries for 6pm on Tuesday, October 22 when VOSN kicks off for 60 hours and head to the VOSN hub to start planning your purchases now.

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