Crocs and Chinatown Market release product collaboration through Urban Outfitters

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Crocs is delving into its next collaboration.The American comfort
footwear brand has announced a collaboration with New York-based
streetwear label, Chinatown Market.

The two brands have designed a version of the classic Crocs clog.
The shoe features a multi tie-dye print on the vamp and heel,
Chinatown Market’s iconic, trademarked Smiley with special oversized
Crocs Jibbitz charms. The Chinatown Market x Crocs Classic Tie-Dye
Smiley Clog will retail exclusively through Urban Outfitters, costing
70 dollars.

Executive director of buying for Urban Outfitters, Colby Black,
explained in a statement that, “Combining design visions and like-minded brands is an
exciting part of the Urban Outfitters’ experience. We have been having
a lot of fun with creation and customization on an individual basis
with Chinatown Market and Crocs.”

The collaboration will also include nine oversized Jibbitz charms
that customers can buy separately.

“Like Crocs, Chinatown Market doesn’t take themselves too
seriously. They are a playful and inclusive brand that we’re ecstatic
to be partnering with again,” said Michelle Poole, SVP and chief
product and merchandising officer at Crocs. “Chinatown Market
understands customization and DIY, it’s at the core of their business,
so this partnership was a natural fit for an experiential event with
Urban Outfitters at ComplexCon.”

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