Everything to know about Selena Gomez’s new beauty line

Selena Gomez has been secretly working on a beauty line. While no official details have been released yet, the actress and singer filed a trade mark for “Selena Gomez” – with products to include fragrances, skincare and cosmetics – July 11 via her production company, July Moon Productions.  

Gomez follows the lead of other celebrities to launch beauty lines: Rihanna’s Fenty, Lady Gaga’s Haus Laboratories and Kylie Jenner’s Kylie Cosmetics, in recent years. And, it’s not the first time the former Disney star has ventured into beauty; she launched an eponymous fragrance back in 2011. Here’s what we know about Gomez’s new beauty line so far.

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According to the trademark filed, the new beauty range will include fragrances and cosmetics, along with skincare, body, hair and nail products. It seems Gomez is also planning to tap into the wellness market, with bath products, essential oils and incense on the list. 

Gomez’s makeup artist Hung Vanngo advocates the importance of prepping the skin, so expect that to be a cornerstone of the beauty line. The actress is also a fan of a smoky eye, so look out for a comprehensive range of eyeshadows, too.

No official details – including when the beauty range will land – have been released so far, but watch this space. 

Outside of the entertainment world, Gomez launched a ready-to-wear collection with Coach in 2018, as well as designing a fitness line for Puma earlier this year. In 2011, she launched a Selena Gomez fragrance with Adrenalina Inc, which she crowdsourced through her fans. Back in 2010, she launched her own children’s clothing line called Dream Out Loud.