First virtual Met Gala is a success
For 72 years, the first Monday evening in May has been dedicated to a
very special event – the annual Met Gala at the Metropolitan Museum in New
York, where celebrities vie for attention on the red carpet in creations by
famous designers. And why not, after all, it’s about raising funds for the
museum’s Costume Institute.
In times of corona and lockdown this is of course not possible, but the Met
Gala and host Anna Wintour would not be the institutions they are if she
were to be deterred from doing so. Thus, the theme of this year’s Met Gala,
which was supposed to be “About Time: Fashion and Duration”, was
unceremoniously changed to “A Moment with the Met” and the whole event was
organized virtually.
“Normally, on the first Monday in May, I would find myself on the steps of
the Metropolitan Museum of Art welcoming guests to the annual gala of the
Costume Institute. Instead, like most of you, I find myself at home. This
is a time of mourning and privation for millions of people, and postponing
a party is nothing compared to that. And yet one thing we have learned in
these difficult times is that we need each other. Community is essential to
who we are. If we are to emerge from this pandemic stronger and more
resilient, we must emerge from it more connected than ever before,” said
Anna Wintour, editor-in-chief of Vogue in the US and host of the Met Gala,
welcoming viewers on Monday night on the Vogue YouTube channel.
Wintour then referred to the US fashion industry, which was severely
affected by the corona virus pandemic. “The livelihoods of millions of
people across every breadth of the economic spectrum have been shattered by
this pandemic. That’s why Tom Ford and I have launched ‘A Common Thread’,
an initiative to try to help those in the fashion world who need it most.
So far we have raised nearly $5 million from donations large and small, and
we are so grateful for all of them,” continued Wintour.
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She concluded by saying that it would be impossible to recreate the Met
Gala. “Nevertheless, I have asked a friend to join us on the Vogue YouTube
channel to give us a special moment of joy and hope. She performed at the
Met Gala almost a decade ago and told me that it was one of the most
extraordinary moments of her life,” Wintour singer Florence Welch
introduced, who sang the song “You’ve got the love” by British musicians
The Source.
#MetGalaChallenge allows the public participate
For the first time, the general public can also participate in the Met
Gala, as there is the #MetGalaChallenge, which Vogue called for together
with actor Billy Porter (known for his legendary appearance as sun god last
year). Anyone who feels like it can take part and just recreate a look of
past Met Galas, take a picture with it and post the result on Instagram
with the corresponding hashtag.
Vogue and Porter will then select winners and present them on Instagram
accounts at the Met Museum, Met Costumes Institute and Vogue. Several
prominent and non-prominent participants already followed the call and
showed their fashionable side. Vogue has already compiled the best results
in an article.
The purpose of this year’s Met Gala is not only to raise funds for the
museum’s Costume Institute, but also for the “A Common Thread” initiative
launched by Tom Ford and Wintour, for which Wintour asked for donations in
their YouTube appearance.
The exhibition “About Time: Fashion and Duration”, curated by Andrew
Bolton, which presents 120 looks since the museum was founded in 1970, will
be on view from 29 October 2020 to 7 February 2021.
This article was originally published on FashionUnited.DE, translated
and edited.
Photo: Met Museum