Kohl’s announces new retail partnership with Lands’ End

American retailer Kohl’s has teamed with apparel brand Lands’ End.
The brand’s entire assortment of women’s, men’s and kids clothing,
including outerwear and swimwear, as well as home merchandise, will be
available for purchase through Kohl’s beginning in fall 2020.

“The addition of Lands’ End, a market leader in the classic, casual
lifestyle, into Kohl’s brand portfolio further strengthens our product
leadership and our ability to deliver unmatched national brands to
Kohl’s customers,” said Michelle Gass, Kohl’s chief executive officer,
in a statement. “Lands’ End brings its strong brand recognition,
leadership in casual style and fit authority, and gives new and
existing customers something to discover at Kohl’s.”

Lands’ End merchandise will be available through Kohl’s e-commerce
site and in 150 stores across the U.S.

“We’re thrilled to be partnering with Kohl’s as we work to meet our
customers wherever, however and whenever they want to shop, whether
that’s online, at our retail stores or – as is often the case – at
Kohl’s,” noted Jerome Griffith, chief executive officer of Lands’ End.
“We know our customers consistently list Kohl’s as one of their
primary shopping destinations, and we place great value in meeting
them where they are already shopping.”