Louboutin teams up with Barbie

Barbie’s new cobbler is the revered shoe designer Christian Louboutin. Mattel, Barbie’s manufacturer, has partnered with Louboutin for a multifaceted program under which the French designer will serve as a yearlong godfather to Barbie.

According to WWD, the collaboration includes the Barbie-pink, red-soled Louboutin shoes that premiered in Barbie’s birthday runway show during New York Fashion Week in February, a Barbie doll and accessories collection customized by the designer and a diary filled with images of Louboutin and Barbie as they explore the cobbler’s favorite things.

“Barbie has a long history of working with various designers and artists who use Barbie as a muse,” said Stephanie Cota, senior vice president of marketing of Barbie brands at Mattel. “It was a natural for Barbie, not only with her fashion heritage, but also because of her passion for shoes. She has a billion shoes and we needed to do something special for her shoe collection.”

Louboutin knew there were certain changes he wanted to make to his three customized dolls, which are inspired by Nefertiti and Marilyn Monroe. “She needed great shoes, a thinner ankle and, to me, as I’m obsessed with feet, a foot more curved,” the designer said.

The three dolls, packaged in Louboutin shoe boxes, each come with four pairs of Barbie-size Louboutin heels. In December, Mattel will unveil Louboutin’s jewel thief-themed Barbie; in February, it will add a safari-themed Barbie, and for May, Louboutin designed a Barbie that goes to the Cannes Film Festival. The GBP100 dolls will be sold at Net-a-porter.com, which is Mattel’s exclusive partner for this project and will be selling dolls for the first time. In September, the site will offer a Christian Louboutin Barbie shoe collection of 12 pairs.

Image: Louboutin for Barbie

Source: Womenswear Daily

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