Luke announces partnership with tennis player Dan Evans

British men’s clothing company, Luke has confirmed that it is partnering
with tennis player Dan Evans as his official kit partner.

As part of the deal, Luke will create match and training kit for the
British tennis player, as well as releasing a technical sports collection
in collaboration with Evans to celebrate the partnership.

Evans, who is the current British number one tennis player, ranked 28 in
the world, will represent Luke at all tennis tournaments for three years
from August 1, 2020, to July 31, 2023.

Commenting on the partnership, Luke Roper, co-founder of Luke, said in a
statement: “We are thrilled to be partnering with British number one Dan
Evans. Dan fits perfectly into our sporting portfolio and we’re looking
forward to working with him and his team on a very special clean, clinical,
and classy performance offer. As a fellow Midlander, we couldn’t be happier
to welcome him into the Luke family.”

British menswear brand Luke becomes British tennis star official kit
partner

Luke is a premium, independently owned menswear fashion brand, which
features two labels, Luke the Technical Tailor offering premium menswear
offering with sharp silhouettes and Luke Sport Performance, a full
lifestyle collection inspired by sportsmen, athleisure and British street
style.

British sport is at the heart of Luke’s identity, added the brand,
having previously formed partnerships with athletes and teams from football
and boxing, to golf and tennis.

To mark its partnership with Evans, Luke will also develop a collection
with the tennis star under Luke Sport Performance utilising its own
performance fabrications that fall under the ‘Techunique’ umbrella,
explained the brand.

The collection with feature funnel neck track tops, polos, crew neck
T-shirts, shorts, socks, kit bags and sweatbands all featuring the Luke
logo.

“I am hugely excited to be joining the Luke family,” added Evans. “I am
particularly looking forward to collaborating with the whole team at Luke
on the Luke Sport Performance collection that I will be showcasing on the
tour all year round. Luke and all the guys brand side have been super
professional and welcoming, and I think this is going to be a great
partnership.”

The Luke x Dan Evans collection is set for release in November 2020.

Images: courtesy of Luke

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