Glimpse the Dark Heart of Branding With Angry Birds Evolution
In the seven years since you first played Angry Birds, Finnish mobile game studio Rovio Entertainment has released 14 follow-ups. Yes, 14, only one of which you can call a sequel. The others included spinoffs, expansions, racing games, match-three games, shoot-em-ups, a Transformers tie-in, and two very angry Star Wars games. This isn't a franchise;…
War Machine Is Your Sneak Peek at Netflix's Blockbuster Future
Two summers ago ago, when Netflix announced it was backing Brad Pitt’s pricey combat comedy War Machine, the reaction in Hollywood was perhaps best summed up by the shocked-and-awed headlines of the press: “Game changer”! “Whoa”! “What does this mean for theaters?”! Their stunned surprise was understandable, given that Netflix's only notable foray into original…
While You Were Offline: Do Trump's Retweets Equal Endorsements?
First off, let's start with a simple message that is particularly meaningful this week. And really, all weeks. Click here, then come right back. Now please take a moment to consider that Jimmy Kimmel is in a Twitter war with Alabama senate candidate Roy Moore, because that’s something that happens in the real world now.…
Super Mario Odyssey, Like Nintendo's Best Games, Is a Surrealist Triumph
Nintendo has always had a knack for the uncanny. Look closely at most any popular Nintendo series—past the colors and the music and the charming aesthetic—and you'll find something strange. Kirby is a game series about an insatiable, omnivorous, amorphous pink blob with lungs strong enough to suck in trees. In the Metroid franchise, the…
The Saga of Lena Dunham's Dog Lamby, the Walking Internet Receipt
If you’ve been online at all over the past week or so, amidst the revenge porn and the doxing you’ve probably noticed some ongoing drama surrounding Lena Dunham and something called a "Lamby." And being a well-adjusted person who doesn't immediately dive down every internet rabbit hole you see thanks to a mixture of curiosity…
Russians Posing as Black Activists on Facebook Is More Than Fake News
This past summer, a Facebook account called Blacktivist posted a horrifying video. It depicted a black man handcuffed, his face planted to the concrete as a canine bit into his arm. “We live under a system of racism,” the post read, “and police are letting us know how they feel and where we stand.” We…
Houston's Resilience Has Always Been Echoed In Its Music
Houston’s music, like the city itself, has always been a sprawl of possibility and community—but of tenacity and resistance as well. Through artists like Scarface and Mike Jones, its evolution came from upheaval, from a response to quotidian injustices and much larger tragedies. With a disaster like Hurricane Harvey and its aftermath, things are quickly…
Ending Game of Thrones with a Musical Episode? We've Got Some Ideas
Of all the softball questions Kristian Nairn (aka Hodor) tossed at his former Game of Thrones during Friday’s panel at Comic-Con International, the one that got the best crowd reaction was his query as to whether the cast would pursue more light-hearted material after leaving Westeros. “I’m desperate to do a musical,” replied Gwendoline Christie…
How Atlanta Expanded the Limits of Storytelling
In anticipation of Sunday's Emmy Awards, this week WIRED staffers are looking back at some of their favorite shows from the past year. When the first season of Atlanta quietly ended last November, it did so at a turtle's pace: low-key and unhurried. The episodes that preceded the finale embodied the same spirit—a farcical and…
Sorry, But You Need to Care About Blac Chyna and Rob Kardashian
The Kardashian-Jenner clan's social-media savvy is a simple matter of data. All told, they have almost half a billion followers on Instagram alone. ("All told" meaning, of course: Kardashian sisters Kim, Kourtney, and Khloe; matriarch Kris; ex-spouse/step-mapa Caitlyn Jenner; Jenner spawn Kendall and Kylie; and the lone Kardashian male, Rob.) They are the archetypical "influencers,"…