This is why you need to head to David Jones at Melbourne’s 2019 VAEFNO
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29th Aug 2019
This year, David Jones is joining Vogue Australia in celebrating the fifth anniversary of Vogue American Express Fashion’s Night Out in Melbourne on August 29, by going the extra mile to ensure the event is one for the books.
As the major retail partner of the annual one-night-only shopping extravaganza, David Jones is slated to entertain shoppers with in-store activations, pop-up bars, DJs and live performances, together with countless exclusive offers, complimentary beauty treatments, and the opportunity to visit the converted David Jones American Express VIP Lounge.
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On the day of the highly-anticipated event, which is set to take over Melbourne’s CBD from 10am to 10pm, David Jones’s Bourke Street store will be giving VAEFNO attendees the chance to pick up must-have gifts and redeem a wide range of discounts when they shop everything from fashion and beauty to accessories and homewares.
In store at David Jones, Dyson will be hosting a series of styling demonstrations and L’Occitane will be offering complimentary hand massages, while Nespresso will be holding coffee demonstrations and The Beauty Chef will be offering tastings. If you happen to be stopping by David Jones’s Bassike counter at Emporium Melbourne, be sure to pick up your exclusive Vogue x Bassike T-shirt, which is available for a limited-time only.
On top of that, you can shop up to 40 per cent off some of your favourite brands – think Sheridan, Guess, Aveda, Dermalogica, and so many more – when you visit David Jones during the course of the event. Visit Bourke Street and spend over $100 at Country Road to receive a Ficus plant from The Plant Society, over $500 on Bianca Spender for a $100 voucher, and the chance to create your own beaded bracelet at Madewell.
The David Jones American Express VIP Lounge is a new addition in store this year for VAEFNO. Welcoming card members to the Bourke Street store from 5pm to 10pm, the lounge is slated to provide shoppers with the ultimate space to relax and unwind, while also being pampered. If you’re not yet a card member, don’t fret – you can still register for the experience today.
As though that weren’t already enough, the department store is also offering David Jones Rewards members the chance to win further discounts, gifts and vouchers, when they try their luck with the VAEFNO gumball machine. So be sure to stop by David Jones, because we can guarantee you won’t walk out empty handed.