Warp + Weft denim brand partners with Charity Water

Determined to becoming “the world’s cleanest vertically integrated
denim company” according to its website, Warp + Weft has partnered
with Charity Water to help the non-profit’s mission of bringing safe
drinking water to those in developing countries.

Warp + Weft was founded in 2017 by DL1961’s former creative
director Sarah Ahmed to offer affordable, inclusive denim created
sustainably. In creating the 477,000 pairs of jeans the company has
sold across 75 different sizes, Warp + Weft implemented technologies
to up-cycle and recycle water used. According to the brand’s website,
it has saved 572,400,000 gallons of water.

The brand’s partnership with Charity Water began last month with an
initial donation that provided water to over three thousand people in
Malawi. Ahmed explained in a recent interview with Forbes that Warp +
Wefts partnership with the organization will span the course of 18
months with the goal of bringing drinking water to 10,000 people.

The donations will be raised through a series of consumer-facing
programs, built into sales, promotions, referral programs and
partnerships to provide Warp + Weft’s shoppers the opportunity to take
part in the mission.

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“For us, it’s no longer enough to simply save water during the
manufacturing process. We want to take it a step further and work with
Charity Water to fund water projects globally. We now think in terms
of water saved versus water donated,” Ahmed told Forbes.